One method, tuned to your kind of site

The Visibility Ladder is the same for every site: Reach, Read, Understand, Connect, Rank. What changes is where sites like yours actually fail, and which checks matter most. The pack ships a profile for each site type that tunes the audit, without ever letting you skip a lower rung.

SaaS & product marketing

The classic failure: The marketing site is an SPA that serves crawlers an empty shell.

How the audit shifts

E-commerce

The classic failure: Prices render client-side and facet URLs multiply into thousands of duplicates.

How the audit shifts

Local business

The classic failure: Inconsistent name, address and phone details, and doorway pages with the town name swapped.

How the audit shifts

Blogs & content sites

The classic failure: Orphan posts, cannibalising articles, and thin archives quietly cap the whole site.

How the audit shifts

Documentation & help centres

The classic failure: A client-rendered docs SPA is invisible to the AI crawlers that want it most.

How the audit shifts

News & publishers

The classic failure: Slow discovery, false timestamps, and anonymous articles undermine news visibility.

How the audit shifts

International & multilingual

The classic failure: Missing or one-way hreflang, and every locale canonicalising to the English page.

How the audit shifts

Profiles combine

A site can match more than one profile: an international shop applies e-commerce plus international; a SaaS with a docs site applies both. Profiles tune emphasis and add checks; they never fork the method or skip a rung. The orchestrator infers your site type itself in Step 0, so you don't have to declare it.